Echinacea Magnus is an outstanding selection of the 'Cone Flower', distinguished by the warm bright color of its exceptionally large flowers. The slender elegance and formality of its petals give it a style that will add class to larger flower arrangements. In the border it is no less valuable on account of its robust strong stems and general vigour which give 'Magnus' good wind and weather resistance. Flower in their first season from an early sowing. Flowers mid summer to winter. Height 1m (36 inches).

Sow at 20-24C (70-75F) in a good seed sowing mix just covering the seed with sowing mix. Keep soil damp but not wet. Do not exclude light, sealing in a plastic bag after sowing is helpful. Germination usually takes 10-21 days.

When seedlings are large enough to handle, transplant and grow on in cooler conditions. Gradually acclimatize to outdoor conditions for 10-15 days before planting out after all risk of frost 45cm (18in) apart in sun and ordinary well drained soil.

Flowering is prolonged if the flower stalks are cut off as soon as the flowers fade.